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And that way of explaining our relationship is highly relevant in this case because our conversation was all about how to tell your story in the media in a way that's compelling-and gets viewers interested in your book. We met in a cave in Mexico, which isn't untrue but also just makes a better story than the literal truth. Susan Harrow is a world-renowned media coach, marketing strategist and author of the best-selling book, Sell Yourself Without Selling Your Soul (HarperCollins). Subscribe now so you don’t miss an episode, view show notes at and learn more about publishing with Anna David at Don’t know where to start? Some of the most popular episodes include “How Do I Get Media Attention from My Book,” “A Play-by-Play Breakdown of How James Altucher Launches a Book” and “Chris Voss on How to Negotiate a Book Launch.” It has had over 950,000 downloads, regularly appears on the top 100 career podcast list and is actually funny. The show is a combination of solo question-and-answer episodes and interviews with best-selling authors, entrepreneurs and publishing insiders.

That’s why Entrepreneur Publishing Academy teaches entrepreneurs to publish books on the specific topic and in the specific way that will launch or grow their businesses. You’re selling the world on your book, aren’t you? Of course, it’s not as easy as launching a business and then tossing any old book up on Amazon. Make no mistake if you’re an author, you’re an entrepreneur.